Crafted to last – Royal Design & Rum21's sustainable partnership with Nonuform
For the last four years Royal Design and Rum 21 has collaborated with Nonuform. A partnership that’s based on a mutual passion for high-quality design, Swedish crafts and sustainable production. Amra Malicevic, Business Area Manager at Royal Design, tells us why Nonuform is a perfect fit for their company.
As a leading retailer specializing in furniture and home decor, Royal Design is committed to offering high-quality products with Scandinavian design. Guided by Amra Maliceciv, Business Area Manager, the furniture category maintains its excellence, ensuring its commitment stays strong.
Partnership based on shared values
Royal Design's decision to collaborate with Nonuform is grounded in a shared commitment to sustainability and Swedish craftsmanship. Nonuform's Swedish origin and dedication to using recycled materials resonate deeply with Royal Design's values.
– Working with Nonuform was done without hesitation. It allows us to support a Swedish brand that prioritizes sustainability, says Amra Malicevic, Business Area Manager at Royal Design.
The appeal of Nonuform
According to Amra, Nonuform stands out in the market by offering unique Swedish handcrafted products in aluminum. Their emphasis on recycled materials and Swedish manufacturing aligns perfectly with the growing consumer demand for sustainability.
– Nonuform's minimalist design aesthetic and versatility make them perfect for various home settings.
Reliability and trust is key
Royal Design enjoys a strong partnership with Nonuform characterized by reliability, close communication and trust. Mutual respect and understanding are what make the collaboration successful.
– We have full confidence in Nonuform's products and it’s a joy to work with them, says Amra.
Aligning with conscious consumerism
Nonuform's simple and elegant Scandinavian design resonates with the conscious consumer. Amra highlights that their recycled products offer a stylish and sustainable alternative to easily damaged hard plastic furnishings.
– Their products are high-quality and adaptable to various needs and styles.
Royal Design supports local brands
Royal Design places great importance on supporting local brands and sustainable practices. Sweden's strict regulations regarding processes and materials further enhance the appeal of collaborating with Nonuform.
– When we have a brand like Nonuform we should invest in them. They make such a positive contribution to the entire industry.
Seamless Scandinavian design
Nonuform's timeless and minimalist design seamlessly integrates with the Scandinavian design trend. At the same time, the product resonates with consumers who appreciate the use of aluminum. This partnership proves beneficial for Royal Design's Scandinavian customer base.
When asked about recommending Nonuform to other retailers, Amra Malicevic finishes:
– Absolutely. I appreciate their products, philosophy, and approach. They are easy to work with and truly passionate about what they do.
